AWDirect has specialized in developing Australian custom labels for the US & Canadian markets since 1997. No middle men, no high prices, ease of business. We will help you develop the project from concept to shelf, with as few people involved as possible, so as to maximize your profits.

Why Create a Custom Label with AWDirect?

• Added service to your customers - unique product, exclusive to your company
• Protect your portfolio for supplier moves & buyouts
• Maximize profitability by not having to discount
• Nil competition (both in-state, and on the web)
• Premium wines; key varietals & blends from around Australia
• Minimum set up costs
• Control and direct your own marketing, and select ownership of the label
• Develop the flavor profile of each wine; not just accept what is available in the bulk market
• Use our designer, or provide your own camera ready artwork
• Flexibility of small production runs (as low as 300 dozen per varietal)
• Assistance with TTB approvals

Basic Guidelines:

• Quantities typically set at 500 cases/varietal, though greater price breaks at 1000 and 2000 cases per variety. (quantities as low as 300 dozen/varietal, with a small price difference)
• Supplied in as short a time as 6 weeks from order to bottling (not including shipping time from Australia)
• No set up charge for basic front & back paper labels, plain caps, standard bottles & plain cartons (One time set-up charges apply for printing cartons and capsules)
• Wines from all over Australia
• Wine varietals of all styles including Shiraz, Cabernet, Chardonnay, Merlot, Sauvignon Blanc, and all types of custom blends as well.
• Pricing levels from as low as $2.50/bottle (ex Australia)
• Packaging includes:
• Standard punted Burgundy or Claret styles in various color glass
• Plain Twin Top or synthetic corks, or screw-cap finish
• Standard printed front & back labels
• Plain cartons with internal dividers to protect the wine bottles in transit
• Packaging can adjusted to your needs & design though additional packaging & printing charges may be incurred

Our service includes:

We are with the project from concept to the shelf, and we will assist you with:

• Name development & label concept
• Create design to make the labels TTB approved (we can also submit and have TTB approve the labels)
• Development of the wine style
• Develop all packaging and organizing bottling ready to ship
• Communicate with shipping lines to have your importer collect and transit the wine on time

Download the Custom Label Terms & Conditions Here
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