In 1997 Bruce Cunningham, a native born Aussie, set up AWDirect in his rented apartment above an Irish pub in the city of New York. With a wine marketing diploma from Adelaide and extensive experience in the wine packaging and brand development area, his now twenty plus years in the Australian wine industry have enabled him to develop lasting relationships with Australian wineries and several US buying entities. Seeing the many changes in the industry through globalization, he focused on developing private labels for direct marketing companies as a way to protect them from buyouts and allow their customers a continuous flow of quality wines.

Since then, AWDirect has also developed some interesting and exciting brands for the general market. These wines have a unique aspect of being rich & full flavored, coupled with labeling that says we can still have fun in the wine industry (without critters!)

Whether you are a consumer looking to buy something unique, a restaurant or retailer looking to develop a custom label, or a distributor looking for a portfolio of unique Australian wines to enhance their portfolio, we are able to assist in all areas. Our contact page offers several ways to reach us, keeping in mind that we are always on the road creating projects or sourcing the right wine for our customers.

The Newest concept in Custom
Labels from Australia

There is no better way to maximize your profit, protect your portfolio and be free of competition, by creating your own wine. At AWDirect, we now offer small run custom labels under our Custom label program

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